SUB REDDIT HUNT
We needed to find brilliant minds for an overlooked, complicated job.
So we partnered with Reddit to create a gauntlet of puzzles, challenges and deep dives in Sub Reddits.
We got people talking and, more importantly, hunting
We released 5 insanely tough puzzles over 5 weeks. Engaging Redditors over and over, getting media attention around the world. Redditors had to decode to find coordinates, scrub audio files for clues, search for codewords in metadata, and even solve nuclear-level equations. Yes, I wrote the puzzles; no, I couldn’t solve them unless I had.
Experience it yourself on Reddit, take a look at the video below, or read about it on Ad Age.
